Just taking a walk around your local supermarket (if that isn’t a contradiction in terms) will reveal something incredibly similar to this image. Horrific isn’t it. Look at it! And it’s the design communities fault. We’ve cared so little for mainstream print publishing that we’ve let it sink to this level of ubiquity where we can be asked to ‘go buy a Take a Break’ and after five minutes squinting we’re left standing there having not walked away in a rage only because we’re just that stubborn!

Some web designers are guilty of this sort of meagre ‘workmanship’ also: a simple Google search reveals a plethora of links to companies and individuals who think so little of web design that they will regularly market ‘entire sites’ for sometimes less than £50. We’re certain they’ll get what they pay for and the individuality, that which marks a good site from the rest, will not be included.

They’ll become another Bella in amongst the Love It!, Real People and Chat.

What a fantastic misprint this was, found in the New York Post after England’s failure to overcome the 14th best international football team in the world.

Three things struck us:

1. There were only 6 places between England and the USA going into the World Cup Finals in South Africa, yet culturally the difference is far greater for the American people, who in large, have very little understand or awareness of the game, it’s rules or seemingly how good a side they have.
2. The New York post sells over half a million copies daily. This just goes to underline how important content is, and understanding of that content in it’s context.
3. America’s optimism (some might say arrogance) is second to none. If England were to compete in a world championship baseball tournament and we’d managed to draw, which is far less likely, the headline on the front of the Daily Mail would read: “ENGLAND DISGRACE THEMSELVES”.

God bless America.

Congratulations must go to MetaLab for not only having one of the nicest sites around but also for their April Fools gag which is pictured above. It’s inventiveness not only made us laugh but also inspired our sense of humour.

MetaLab really are at the forefront of user-interface design right now. Exceptional stuff!